Hello Tenfold Wedding Invitations

New designs coming soon

Ellie SnowComment

Today, photographer Lissa Gotwals and I met in my studio to shoot our newest wedding invitation designs! Here are some iphone shapshots of what's to come.

The above photo is Lissa adjusting cards so that everything lines up... SO hard to get the angles right with a dozen cards on the table. The lens bends things, so we're also adjusting for some of that (and even more bendy adjustments get made to the photos during the editing process. "Bendy" — the official word for it, I'm sure). The orange silk scarf was dyed by my grandmother... a lot of the props I use in my photos came from my grandmothers! It's fitting as they're such a huge inspiration for my work.


This is Lissa during our first set-up of the day. The first suite always takes the longest to photograph, and this one especially, because we wanted to play with a more dramatic use of light than usual.

Our last set-up was for a vintage styled design. This one feels like I'm going back to my roots, because my very first invitations were all screen printed on hand-torn cotton paper. This one's a little bit artsy, with scientific-like illustrations and hand-torn paper. My original styling for this suite didn't turn out so we had to scrap it and start over. Things can look so different on camera from what you envision ahead of time. Since we didn't get it quite right, we'll try this one again this weekend.


Lastly, a photo of some of the new (old!) props I gathered for this shoot. I always over do the prop shopping, but I'll use these over and over for instagram shots and other in-house shoots throughout the year.

Now, patience, as the photo picking and editing process begins! We'll have full photos of the new suites in a month or so. Follow along on instagram for more images & behind the scenes videos!


Lily & Jonny's L.A. Wedding

Our Work, Inspiration and TrendsEllie SnowComment

Lily's requests for her custom save the dates and invitations included "chic, elegant, timeless, a sense of humor, and a sense of whimsy." She and Jonny, along with planner Twofold LA, drew inspiration from the 70's, Boogie Nights, and star print textiles from Valentino and Dolce and Gabbana. I couldn't resist the project!

Though we explored many options for their save the dates, Lily and Jonny wanted to reference the exploding Dirk Diggler sign from Boogie Nights, their favorite movie (with the addition of purple foil, of course!). We created a double-sided card with the couple's names illustrated like a neon sign on one side, with save the date information on the other.

For their invitations, we had a disco ball illustration drawn by the bride's sister embossed up top with letterpress text below. Reply and detail cards were printed in holographic foil.

For her veil, Lily used purple ombré lace fabric, an homage to Prince. Tables were set with mirrors and silver and white china and glassware. Table flowers included rare blooms like spider lilies in a variety of colors. Fish bowl vases were filled with hot pink rocks, and candles were dipped in silver glitter. As seen in Vogue!

Non-paper photos by For the Love of It

Helen and Dustin's Conservatory Wedding

Our Work, Inspiration and TrendsEllie SnowComment

I don't think Helen and Dustin's wedding, designed by VLD events, could have been more beautiful! Hello Tenfold designed custom escort cards, table numbers, and menus under the direction of "simple, and modern, with rosemary and light grey type." We love how it all came together. Stunning images by Blaine Siesser.

As seen on Grey Likes Weddings!

Photographer:  Blaine Siesser Photographer // Event Designer:  VLD Events // Day-Of Stationery Designer:  Hello Tenfold // Event Venue: Planterra Conservatory // Jewelry: Adriana Orsini // DJ: DJ Mary Ann Ross // Equipment Rentals: Event Source // Cinema and Video: Hwu Studios // Dress Designer:  Jenny Packham // Shoes: Jimmy Choo // Linens and Coverings: La Tavola Fine Linen // Beauty: Posh Studio // Photo Booth Equipment:  Rock the Booth // Bakery:  Sweet Heather Anne // Lighting:  The Lighting Guy // Transportation: Trinity Transportation

how to edit your pinterest boards for easy wedding planning

Inspiration and Trends, Tips and AdviceEllie SnowComment

Anyone who has ever opened Pinterest knows it can be completely overwhelming. Maybe you started a wedding invitation board years ago, and now that you're engaged you have hundreds of pins that don't give you clear direction. Or maybe you're just getting started, but your board feels scattered.

For many years, and before Pinterest came along, I had a design blog. (It still exists — you can check it out)! On a weekly basis, I was creating inspiration boards to share, and it taught me a lot about creating a cohesive look for a project. It's time consuming, like a puzzle, and it takes practice. But if you follow these basic steps, in no time you should have a board that effectively communicates to your wedding planner (or just to yourself) what you envision for your wedding day. A cohesive Pinterest board can help make all of your wedding decisions easier. You'll be able to pull up an invitation design, for example, next to your Pinterest board and immediately know if it's a good fit for your wedding. Here's how:

Make a new board. Make a secret board, if you like!

Go back to your old board(s) and pin ONLY your very favorite images onto the new board. Be practical, too. Consider the time of year you're getting married, your venue, and whether it's a morning, afternoon, or evening event (for level of formality). You won't be copying these pins exactly — so go ahead and pin that expensive embroidered dress — this is just to establish some inspiration.

Open up the new board and see what themes emerge. Is it dark and moody? Light and airy? Is there a definite color palette? Start deleting images that don't fit the overall look. If the board as a whole feels "wrong" but you can't tell why, use your thumb or a slip of paper to cover up an image or two. Does it feel more cohesive once that image is "gone?"

Start deleting. You'll want to reduce your board to a small number of inspiration images (less than 20). Each one should fit with the others in style, color, and feel.

Once you have your edited inspiration board of 10-20 images, create separate boards for things like dresses, hair, flowers, etc. Now that you have one cohesive inspiration board, you'll have a better sense of which dresses go with your overall theme, and which don't (and then you'll start editing your dress board down, too!).

For inspiration, follow me on Pinterest! If you would like help deciding which invitation from the Hello Tenfold collection works best with your boards, I'd love to help.