Hello Tenfold Wedding Invitations

sarah & ben

Our WorkEllie SnowComment

I was so excited to get a glimpse into Sarah and Ben's gorgeous Cuffey's Cove wedding in Elk, California. Photographer Greg Petersen did a phenomenal job capturing the day!


I love it from top to bottom - Sarah's dress, the flowers, the colors (!), and that black leather jacket. Not to mention the scenery. The whole day looks comfortable, intimate, and so genuine.


Sarah chose the Flora suite, and we stripped the design down to just a few colors — the brightest red orange we could get, cream, and green.


work in progress

Our WorkEllie SnowComment

My favorite studio days are painting days! This week I'm focused on paintings and drawings for custom stationery. I usually don't have a plan in mind when I'm in the painting phase (unless of course I have some client input guiding me!). If I'm making new work for the shop or for a loosely guided commission, I'll pull out my reference books and paint whatever comes to mind. When I come up with something I like, I'll snap an iphone photo to bring the sketch into the computer. Some sketches get turned into black and white images so that they can be used for foil stamping or letterpress. If I want to retain the variations in tone to keep the painted look, I'll clean them up for flat printing. After the sketches are color edited I collage them together to create patterns, bouquets of florals, or interlocking borders, like the winter berry vine above.


You can see more work-in-progress shots on my instagram.

How to assemble your wedding invitations before mailing

Tips and AdviceEllie SnowComment

Unless you've ordered stamping and sealing, we'll ship your invitations to you carefully boxed but not completely assembled. You'll want to stamp your reply envelopes first! Here's the step-by-step for invitation assembly before mailing:

1. Tuck the reply cards under the reply envelope flap. If you ordered printed reply envelopes, we'll do this part for you! You'll want to add postage to your reply envelopes.

2. Stack your invitation suite by size, starting with your wedding invitation (words facing up, just like you read it), followed by your detail card (words facing up), your reply card and envelope (turned 90 degrees clockwise) and your mini card (turned 90 degrees clockwise).

3. Now turn the whole stack 90 degrees counterclockwise, and slip it into your addressed invitation envelope. Stamp, seal, and mail!

New designs coming soon

Ellie SnowComment

Today, photographer Lissa Gotwals and I met in my studio to shoot our newest wedding invitation designs! Here are some iphone shapshots of what's to come.

The above photo is Lissa adjusting cards so that everything lines up... SO hard to get the angles right with a dozen cards on the table. The lens bends things, so we're also adjusting for some of that (and even more bendy adjustments get made to the photos during the editing process. "Bendy" — the official word for it, I'm sure). The orange silk scarf was dyed by my grandmother... a lot of the props I use in my photos came from my grandmothers! It's fitting as they're such a huge inspiration for my work.


This is Lissa during our first set-up of the day. The first suite always takes the longest to photograph, and this one especially, because we wanted to play with a more dramatic use of light than usual.

Our last set-up was for a vintage styled design. This one feels like I'm going back to my roots, because my very first invitations were all screen printed on hand-torn cotton paper. This one's a little bit artsy, with scientific-like illustrations and hand-torn paper. My original styling for this suite didn't turn out so we had to scrap it and start over. Things can look so different on camera from what you envision ahead of time. Since we didn't get it quite right, we'll try this one again this weekend.


Lastly, a photo of some of the new (old!) props I gathered for this shoot. I always over do the prop shopping, but I'll use these over and over for instagram shots and other in-house shoots throughout the year.

Now, patience, as the photo picking and editing process begins! We'll have full photos of the new suites in a month or so. Follow along on instagram for more images & behind the scenes videos!


Lily & Jonny's L.A. Wedding

Our Work, Inspiration and TrendsEllie SnowComment

Lily's requests for her custom save the dates and invitations included "chic, elegant, timeless, a sense of humor, and a sense of whimsy." She and Jonny, along with planner Twofold LA, drew inspiration from the 70's, Boogie Nights, and star print textiles from Valentino and Dolce and Gabbana. I couldn't resist the project!

Though we explored many options for their save the dates, Lily and Jonny wanted to reference the exploding Dirk Diggler sign from Boogie Nights, their favorite movie (with the addition of purple foil, of course!). We created a double-sided card with the couple's names illustrated like a neon sign on one side, with save the date information on the other.

For their invitations, we had a disco ball illustration drawn by the bride's sister embossed up top with letterpress text below. Reply and detail cards were printed in holographic foil.

For her veil, Lily used purple ombré lace fabric, an homage to Prince. Tables were set with mirrors and silver and white china and glassware. Table flowers included rare blooms like spider lilies in a variety of colors. Fish bowl vases were filled with hot pink rocks, and candles were dipped in silver glitter. As seen in Vogue!

Non-paper photos by For the Love of It