Say you've fallen in love with an invitation design, but it's not quite right for the event you're planning. Don't despair! Often this has to do with the level of formality of the invitation. Maybe it's photographed in blue and lavender like our Fern Suite, but for your event, it might be better in gold foil and blind deboss on double-thick paper. Here are ways to customize your invitation to make it more or less formal:
Make it more formal:
• If it's a design with a lot of colors, paring it down to 2-3 colors can give it a more refined, elegant look. Instead of an accent color, have design elements printed in a pale neutral color or blind deboss (letterpress with no ink).
• Speaking of color... For formal invitations, stick with metallic foils or dark, desaturated ink colors, like black, navy, or dark gray. Pair dark colors with neutrals like white, cream, taupe, or gold.
• Consider printing method. Switching from flat printing to letterpress or metallic foil can make an invitation feel more formal.
• Change the fonts! Instead of sans serifs, pick an elegant script and pair it with a classic serif. Limit the number of fonts used throughout the design.
• Use neutral texture. Instead of design elements and motifs, keep things simple and classic with blind deboss printing, white-on-white textured papers, or handmade papers.
• Paper says a lot. Instead of standard weight cotton paper, switch to double-thick. Also, be sure to consider colored papers! A black, navy, or dark grey paper with metallic foil can add a sense of drama for an evening wedding.
• Up the embellishments. Add an envelope liner, ribbon wrap, or wax seal.
Make it less formal:
• Add color. Instead of black ink, consider printing your design in a color like blue-gray, or adding some colored papers into the mix. You could even choose a different colored paper for each card in your suite... maybe recycled papers in a variety of shades.
• Avoid metallics. If you like the look of foil, stick with matte white or matte black. Letterpress or flat printing are good choices for informal invitations.
• Change the fonts! Pick a casual script font, a sans serif, typewriter font, or slab serif. Casual suites can get away with using more fonts — three or even four different choices, if well designed.
• Consider more casual textures, like splashes of watercolor, or hand-painted elements.
• If you want your suite to have some embellishments, choose things like cotton ribbon or twine wraps, hang tags, or casual envelope liner patterns or solid colors.
One of the best parts of my job is seeing how a different color palette or set of fonts can completely change the look of a suite. Each order that leaves our shop is a little different from the last. I'd love to turn your favorite invitation design into something perfect, or work with you to create a custom suite from scratch, tailored to you and your event.