Hello Tenfold Wedding Invitations

wedding invitations

sarah & ben

Our WorkEllieComment

I was so excited to get a glimpse into Sarah and Ben's gorgeous Cuffey's Cove wedding in Elk, California. Photographer Greg Petersen did a phenomenal job capturing the day!


I love it from top to bottom - Sarah's dress, the flowers, the colors (!), and that black leather jacket. Not to mention the scenery. The whole day looks comfortable, intimate, and so genuine.


Sarah chose the Flora suite, and we stripped the design down to just a few colors — the brightest red orange we could get, cream, and green.


work in progress

Our WorkEllieComment

My favorite studio days are painting days! This week I'm focused on paintings and drawings for custom stationery. I usually don't have a plan in mind when I'm in the painting phase (unless of course I have some client input guiding me!). If I'm making new work for the shop or for a loosely guided commission, I'll pull out my reference books and paint whatever comes to mind. When I come up with something I like, I'll snap an iphone photo to bring the sketch into the computer. Some sketches get turned into black and white images so that they can be used for foil stamping or letterpress. If I want to retain the variations in tone to keep the painted look, I'll clean them up for flat printing. After the sketches are color edited I collage them together to create patterns, bouquets of florals, or interlocking borders, like the winter berry vine above.


You can see more work-in-progress shots on my instagram.

How to assemble your wedding invitations before mailing

Tips and AdviceEllieComment

Unless you've ordered stamping and sealing, we'll ship your invitations to you carefully boxed but not completely assembled. You'll want to stamp your reply envelopes first! Here's the step-by-step for invitation assembly before mailing:

1. Tuck the reply cards under the reply envelope flap. If you ordered printed reply envelopes, we'll do this part for you! You'll want to add postage to your reply envelopes.

2. Stack your invitation suite by size, starting with your wedding invitation (words facing up, just like you read it), followed by your detail card (words facing up), your reply card and envelope (turned 90 degrees clockwise) and your mini card (turned 90 degrees clockwise).

3. Now turn the whole stack 90 degrees counterclockwise, and slip it into your addressed invitation envelope. Stamp, seal, and mail!

how to make your invitations more formal (or more casual)

Tips and Advice, Inspiration and TrendsEllieComment

Say you've fallen in love with an invitation design, but it's not quite right for the event you're planning. Don't despair! Often this has to do with the level of formality of the invitation. Maybe it's photographed in blue and lavender like our Fern Suite, but for your event, it might be better in gold foil and blind deboss on double-thick paper. Here are ways to customize your invitation to make it more or less formal:

Make it more formal:

• If it's a design with a lot of colors, paring it down to 2-3 colors can give it a more refined, elegant look. Instead of an accent color, have design elements printed in a pale neutral color or blind deboss (letterpress with no ink).

• Speaking of color... For formal invitations, stick with metallic foils or dark, desaturated ink colors, like black, navy, or dark gray. Pair dark colors with neutrals like white, cream, taupe, or gold.

• Consider printing method. Switching from flat printing to letterpress or metallic foil can make an invitation feel more formal.

• Change the fonts! Instead of sans serifs, pick an elegant script and pair it with a classic serif. Limit the number of fonts used throughout the design.

• Use neutral texture. Instead of design elements and motifs, keep things simple and classic with blind deboss printing, white-on-white textured papers, or handmade papers.

• Paper says a lot. Instead of standard weight cotton paper, switch to double-thick. Also, be sure to consider colored papers! A black, navy, or dark grey paper with metallic foil can add a sense of drama for an evening wedding.

• Up the embellishments. Add an envelope liner, ribbon wrap, or wax seal.

Make it less formal:

• Add color. Instead of black ink, consider printing your design in a color like blue-gray, or adding some colored papers into the mix. You could even choose a different colored paper for each card in your suite... maybe recycled papers in a variety of shades.

• Avoid metallics. If you like the look of foil, stick with matte white or matte black. Letterpress or flat printing are good choices for informal invitations.

• Change the fonts! Pick a casual script font, a sans serif, typewriter font, or slab serif. Casual suites can get away with using more fonts — three or even four different choices, if well designed.

• Consider more casual textures, like splashes of watercolor, or hand-painted elements.

• If you want your suite to have some embellishments, choose things like cotton ribbon or twine wraps, hang tags, or casual envelope liner patterns or solid colors.

One of the best parts of my job is seeing how a different color palette or set of fonts can completely change the look of a suite. Each order that leaves our shop is a little different from the last. I'd love to turn your favorite invitation design into something perfect, or work with you to create a custom suite from scratch, tailored to you and your event.

our flora suite in neutrals

Inspiration and Trends, Our WorkEllieComment

The modern Flora wedding invitation suite usually has about 8 different colors — 6 or so in the flowers and 2 or 3 in the leaves. We edit the specific colors for each couple, depending on their wedding's color palette. But I've been keeping my fingers crossed that someone would order this suite in neutrals — and along came Rosie! Rosie wanted a deep green for the leaves and cream for the flowers, and we had it letterpress printed on double-thick white cotton paper. It might just be my favorite iteration yet. Now, who wants to order Flora in foil?!